In my class called Senior Project at Wilmington University, we were assigned to come up with a project of our choosing to work on the whole semester and follow a Project Plan that we created. My project that I am doing is a plus size clothing brand for young women that's stylish, trendy and will make women love their curves. It will include a logo design, a tagline, hang tags for clothing, advertisements (flyer, direct mailer, etc) and the final installment will be a fashion lookbook. The brand name that I have created is called Curvy Closet and the tagline is "Wear Your Curves."

The first proofs for the logo.

 

And the final proofs. I chose the one in the middle obviously.

Then these are the hang tags; front and back.

 

 

 

This is a flyer that I designed that advertises a new store opening for Curvy Closet in a mall. It was designed in Illustrator.

This is a direct mailer, front and back, advertising Curvy Closet's Grand Opening at the Gallery mall. Just picked a random mall and thought using a mall in the city would be cool.